As an Industry Marketing Manager, you will play a pivotal role in shaping PwC Canada's presence in the Government and Public Sector market through a deeply client‑centric approach. You'll partner closely with sector leaders and cross‑functional marketing teams to translate client needs and business priorities into integrated marketing strategies that drive relevance, engagement, and growth. From campaign planning and execution to performance measurement and optimization, you'll lead end‑to‑end initiatives that deliver meaningful client experiences, strengthen PwC's market position, and support the full client journey across digital, content, and experiential channels.

Meaningful work you'll be part of
As a n Industry Marketing Manager , you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:

• Develops in-depth knowledge of assigned sector portfolio in this case, the Government and Public sector
• Understands and applies stakeholder business plans and priorities to develop and maintain a strategic marketing plan
• Manages key stakeholder relationships and expectations
• Works with a cross functional marketing and sales team to develop high quality, digital marketing campaigns that raise awareness and PwC's position in the market
• Identifies and builds connected client journeys including defining target clients, buyers, and audience segmentation
• Oversees editorial calendar to ensure on-time delivery of quality deliverables
• Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)
• Reviews past campaign performance & recommend improvements
• Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend
• Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey

Experiences and skills you'll use to solve
• Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing
• Working experience in developing strategic marketing plans and budgets
• Proven background in quantitative and analytical skills
• Proven effectiveness working with virtual teams across different geographic areas
• Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
• Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen
• Function in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team
• PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer

This position ensures continuity and upholds our standards of excellence following the departure of a valued team member.

The salary range for this position is $81,900 - $131,900. The posted salary range represents the expected hiring range for PwC locations in major city centres . Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements . We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.

Why you'll love PwC
We're inspiring and empowering our people to change the world. Powered by the latest technology, you'll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.

We're committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.
The use of artificial intelligence (AI) in recruiting is just getting started, so we know you have questions about how and why we use it. At certain points during our recruiting process, we rely on AI to improve your experience. This could be during resume review or curating personalized job recommendations, asking you clarifying questions via a chatbot or during our interview scheduling to improve your experience. Our use of AI helps ensure we combat bias by evaluating candidates equally and fairly, without seeing identity information, such as your name, or gender for example). AI also helps us better predict successful hires by reviewing all applicants for a role and the relationship between your skills, experience and likely success at PwC Canada. While AI supports parts of our recruitment process, final hiring decisions always involve human review. For more information about our use and protection of your data, please refer to our Privacy Policy (https://www.pwc.com/ca/en/privacy-policy.html).