Senior Marketing Manager, Retail Investments

Application Deadline:

07/03/2025

Address:
100 King Street West

• Develop & implement strategic marketing plans to drive customer acquisition and revenue growth for Retail Investments across digital channels.
• Design and optimize automated journeys to drive customer onboarding, engagement, retention and share of wallet. Experience with Salesforce Marketing Cloud or another CRM and marketing automation platform considered an asset.
• Oversee execution of integrated campaigns. Development of creative and media briefs, managing timelines, budgets and cross-functional collaboration with internal stakeholders / agency partners.
• Analyze market trends, customer insights/analytics and campaign performance to inform strategy and maximize ROI.
• Manage and mentor team members, supporting their development and ensuring effective workload management.

Consults on marketing solutions delivered across BMO's digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO's brand and design system standards.

• Acts as a trusted advisor to assigned business/group.
• Influences and negotiates to achieve business objectives.
• Recommends and implements solutions based on analysis of issues and implications for the business.
• Identifies emerging issues and trends to inform decision-making.
• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Assists in the development of strategic plans.
• Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions.
• Ensures alignment between stakeholders.
• Conducts various pre-implementation and post-implementation analyses to estimate/measure campaign/program impact e.g., revenue increase, cost reduction, corporate brand image favourability.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
• Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.
• Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.
• Leads the design, development, and implementation of digital marketing.
• Automates validation tests to improve quality and efficiency of the validation process.
• Validates and tests models used in marketing measurement and reporting to assess/address performance and compliance.
• Leads/participates in the design, implementation and management of core business/group processes.
• Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues.
• Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
• Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.
• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Builds effective relationships with internal/external stakeholders.
• Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.
• Gathers and formats data into regular and ad-hoc reports, and dashboards.
• Analyzes data and information to provide customer behavior and campaign related insights and recommendations.
• Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.
• Monitors compliance with policy, brand standards and design system standards, escalates as required.
• Coordinates and executes campaign and program activities; makes changes to resolve issues.
• Monitors and tracks campaign performance and addresses any issues.
• Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Provides specialized consulting, analytical and technical support.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently and regularly handles non-routine situations.
• Broader work or accountabilities may be assigned as needed.
  
  Qualifications:
• Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Post-secondary degree in business, marketing or communications related discipline.
• Knowledge and experience in financial services.
• Deep knowledge and technical proficiency gained through extensive education and business experience.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Analytical and problem solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making - In-depth.

Grade:
7
Job Category:
Individual Contributor / Collaborateur

Salary:

$68,000.00 - $126,000.00

Pay Type:

Salaried

The salary range provided reflects BMO Financial group's compensation range for the grade band associated with this position.

Salary placement within the range outlined above is role-based and will vary based on factors such as location, skills, experience, education and qualifications for the role, and may include a commission structure. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set consistent, and competitive ranges. We regularly evaluate compensation, identify any changes in the market and adjust our ranges and existing employee compensation as needed.

Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO's comprehensive total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.