Overview
At KPMG, you'll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

The Manager, Experience Personalization will report into the Senior Manager, Global Digital Marketing and is responsible for leading website personalization initiatives that enhance user engagement and alignment. This role focuses on developing strategic personalization frameworks, leveraging audience segmentation, and delivering targeted user experiences. Key responsibilities include analyzing user behaviour, managing advanced personalization tools, and ensuring the seamless integration of data systems to execute direct, data-driven strategies.

What you will do

• Develop and manage the website personalization strategy that aligns with demand generation, account-based marketing (ABM), and sales objectives. Define personalization goals, audience segments, and key performance indicators (KPIs)
• Build and maintain segmentation frameworks leveraging firmographic, behavioral, and CRM/ABM data while ensuring accurate, unified, and actionable data flows for real-time personalization
• Collaborate with marketing leadership, marketing ops, content teams, UX/UI designers, IT/Dev teams, and ABM/Demand Gen efforts to integrate and execute personalization across digital platforms
• Implement and optimize personalization rules across websites, microsites, and product pages while managing targeted content variations to deliver relevant and dynamic user experiences
• Create and manage targeted content variations (e.g., messaging, CTAs, landing pages) for key segments and campaigns
• Analyze user behavior, personalization performance, and key metrics through analytics tools (e.g., GA4, heatmaps, session recordings), generating insights and reports to guide decision-making and improve conversions
• Manage personalization technologies and platforms, including web personalization tools (e.g., Optimizely, Bloomreach, Adobe Target) and Customer Data Platform (CDP), Customer Relationship Management (CRM), or Marketing Automation (MA) integrations (e.g., Salesforce, HubSpot, Marketo) while ensuring adherence to privacy regulations like PIPEDA and CASL and maintaining detailed documentation of rules, data sources, and methodologies

What you bring to the role

• Over 5 years of experience in digital marketing, analytics, or personalization, with at least 3 years managing website personalization/optimization in a B2B environment
• Bachelor's degree, diploma, or equivalent work experience
• Proven expertise in managing ABM strategies and complex buyer journeys
• Strong ability to analyze data, generate insights, and make strategic personalization decisions
• Proficient in creating dashboards, executive-level reports, and measuring ROI through advanced analytics
• Hands-on experience with tools such as Adobe Target, Optimizely, Adobe Analytics, Google Analytics 4, and proficiency in CRM (e.g., Salesforce) and marketing automation tools (e.g., Marketo), along with basic HTML/CSS knowledge
• Excellent communication skills for collaboration across diverse global teams, including the ability to adapt to flexible work hours in different time zones

#LI-Hybrid
KPMG Ontario Region Pay Range Information
The expected base salary range for this position is $74,000 to $111,000 and may be eligible for bonus awards. The determination of an applicant's base salary within this range is based on the individual's location, skills & competencies, and unique qualifications. In addition, KPMG offers a comprehensive and competitive Total Rewards program.

Providing you with the support you need to be at your best
Our Values, The KPMG Way
Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process
At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG's Employee Relations Service team by calling 1-888-466-4778.

AI Usage
Weembrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. AI tools may help with organizing applications or surfacing relevant qualifications. However, no hiring decisions are made using AI. Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly. AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG's Trusted AI framework.

We believe technology should empower human judgment, not replace it. It's one of the many ways we're delivering on our vision of being a technology-first, people-driven firm.