Senior Manager, Data Platforms & Campaign Operations

Senior Manager, Data Platforms & Campaign Operations

Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.

Who we are looking for:

We are a dynamic fast-growing Bank looking for a Senior Manager, Data Platforms & Campaign Operations to lead the strategic development and day-to-day management of our data infrastructure and campaign execution capabilities. This role will play a key part in designing and implementing our future-state data ecosystem to support advanced targeting and personalized functionality. In addition to driving platform innovation, the role will ensure operational excellence in delivering data-driven, highly targeted communications across channels.

What you'll do:

Campaign Operations:

• Own the end-to-end marketing campaign execution roadmap across the Bank customer lifecycle (including but not limited to acquisition, engagement, usage/activation, spend growth, balance transfer, cross-sell, credit limit increase)
• Define targeting strategies (eligibility, exclusions, holdouts) and business rules aligned to credit, risk, and brand guidelines
• Lead and develop a high-performing team of campaign managers, producers, and QA specialists; define roles, career paths, and training plans
• Lead audience management in the CDP/warehouse; partner with Data/Analytics on segmentation, look-alikes, and next-best-action logic
• Own the marketing tech stack for orchestration and delivery (e.g., SAS/SFMC/Braze), including governance, user roles, and run-books
• Establish/ refine and enforce QA standards (4-eyes reviews, UAT, templating, accessibility/AODA checks, device/client rendering, and tracking/UTM hygiene)
• Implement change control with versioned playbooks and rollback plans; coordinate cutovers with Tech, Product, etc.
• Maintain an enterprise campaign calendar, quiet-period rules, and frequency caps; operate an offer library and content templates to speed time-to-market
• Work with Legal, Compliance and Privacy teams to ensure every communication complies with CASL/anti-spam, PIPEDA privacy, DNCL/telemarketing rules, brand standards, bilingual requirements (incl. Quebec language laws), and any FCAC-relevant guidance for disclosures
• Separate regulated notices from marketing; confirm legal disclaimers, offer T&Cs, APR disclosures, and eligibility criteria are accurate and current
• Own operational controls: audit trails for audience pulls and approvals, evidence of consent, data-minimization, secure file transfers, and vendor oversight
• Partner with Production Support on incident management for campaign errors (wrong audience, broken links, offer mispricing): detection, stop/rollback, customer remediation, root-cause

Data Platforms:

• Lead the product management of data platforms including defining the roadmap, prioritizing enhancements, and overseeing delivery working cross functionally on requirements and alignment on priority of use cases to support Bank data needs
• Drive the evolution toward a modernized target-state data ecosystem to support scalable, automated, and real-time insight, acquisition, and engagement strategies
• Own the integration of source systems, data pipelines, identity management, segmentation tools, and execution platforms
• Partner closely with data engineering, enterprise architecture, analytics, compliance, and business stakeholders (such as marketing and operational teams) and to deliver platform capabilities aligned to prioritized business needs
• Govern data quality, data flows, and platform configuration standards across campaign operations. Coordinating closely with production support and managed services partners to maintain stable and efficient daily operations
• Define and monitor operational and platform health metrics; report regularly to senior leadership
• Ensure all operations and platform evolutions meet data governance, privacy, and security requirements

What you bring:

• 7+ years of experience in data platform management, product management, marketing operations, and/or related fields
• Demonstrated expertise in leading delivery and operations teams.
• Extensive experience in data management, audience segmentation, and multi-channel activation
• Hands-on knowledge of data platforms (CDP, DMPs, CRM systems), campaign management tools (SAS, Salesforce, Braze), and data architecture and SDLC principles
• Telecom, banking, or other highly regulated industry experience is strongly preferred
• Strong communication, presentation, stakeholder management, and cross-functional collaboration skills

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Marketing & Product Management
Requisition ID: 327553

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes:Rogers Bank

Location:
Toronto, ON, CA Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:
• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

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