Sr Analyst, Audience Insights

Sr Analyst, Audience Insights

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Senior Analyst, Audience Insights

Who we're looking for:

We are looking for a skilled Senior Analyst to join the Media Insights team at Rogers Sports & Media. This team is essential to empowering our core brand and product teams with data-driven insights and analytics, driving strategic initiatives across performance reporting, brand tracking, custom analyses, and qualitative insights. As we work through 2025 and beyond, we're excited to expand our efforts in digital optimization, experimentation, and personalization.

In this role you will be a key member of the Audience Insights team, managing custom market research projects that support decision making across the Rogers Sports & Media business. Our team supports all aspects of the RSM business, and the successful candidate will be able to provide input into decisions for our thriving brands. You will support iconic brands like Sportsnet, Citytv, CityNews, and a diverse portfolio of music and news radio stations nationwide to help grow subscribers to our streaming products and grow audience engagement across our digital platforms.

What you'll do:

• Design & execute custom research projects in collaboration with marketing, sales & fellow insights team members
• Gain an understanding of the business problems facing our brands & teams, and provide data-led insights to help decision making across the business
• Recommend research methodologies that best address research objectives, and explore innovative solutions beyond the day-to-day
• Synthesize data into actionable insights that can be clearly communicated & understood by stakeholders

What you bring:

• Expertise in online research skills, including questionnaire design, survey programming, sampling techniques
• Advanced data analysis skills (factor analysis, linear regression, cluster/segmentation analysis, conjoint analysis, etc.) with experience working with data in Excel, SPSS, Displayr/Q and/or R
• Strong communication & storytelling skills and ability to present insights to internal & external stakeholders
• Data visualization skills with ability to build reports in PowerPoint, PowerBI, Domo and/or Tableau
• Strong organization skills to be able to manage multiple projects at once
• Strong willingness to collaborate with stakeholders & other insights team members to understand business problems and provide actionable insights
• Experience with qualitative research (e.g. focus groups, in-depth interviewing, etc.) considered an asset

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Canadian Criminal Record Check
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 328689

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Location:
Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:
• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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