Development Manager

Development Manager

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Who we're looking for:

Rogers Sports & Media is seeking a full-time Development Manager.

The Development Manager plays a pivotal role in driving media sales growth across all platforms - including TV, digital and social media, audio/radio, out-of-home (OOH/DOOH), data, and experiential marketing by crafting integrated solutions and strategic sponsorship opportunities for our partners, including agencies and advertisers.

Reporting directly to the Senior Manager, Sports Sales & Development, this role is embedded within the Sports Sales & Development team but also works cross-functionally to support various departments across Rogers Sports & Media.

This individual will be instrumental in ideating and developing sales concepts, gathering creative assets, producing compelling sales materials, and supporting the sales team in presenting innovative solutions to clients. A deep understanding of Sportsnet's content, rights, and monetization opportunities across all platforms within the parameters of secured agreements is essential.

Success in this role requires building strong, collaborative relationships with internal teams such as Business Development, Strategy, Branded Content, Media Revenue Management, Insights, Data, and Consumer Marketing.

At Sportsnet, we're committed to delivering the most impactful ideas to our advertising clientsv - creating immersive and engaging brand experiences for our audiences. Our daily focus is on developing holistic, insight-driven media strategies for both national and local clients, with a strong emphasis on revenue growth, media innovation, and branded content leadership.

Your toolkit includes the full suite of Rogers Sports & Media assets, with a primary focus on Sportsnet brands and platforms, and extends into non-linear advertising opportunities such as events, co-marketing initiatives, and strategic partnerships across the broader Rogers Communications ecosystem.

What you will do:

• Our role is dictated by the needs of our clients - and our day to day work can change significantly based on the nature of those needs and their asks. This can include developing branded content ideas, integrating into our original programming, establishing a content strategy for social-first campaigns, investigating new media technology, or planning virtual pop-ups and experiences!
• Support Account Managers in driving new and incremental revenue growth working on properties such as the NHL, NBA/WNBA, MLB, UFC and more.
• Work closely with our brand, product, and data teams to bring forward ideas that resonate with our audiences and have impact for our clients
• Leverage insights, data, and Advanced Advertising capabilities in an impactful way for each proposal
• Serve as a consultant to both client and our internal sales teams throughout the full sales process
• Stay close to proposals from the brief stage through pitch and into execution to ensure the best experience for clients and audiences
• Consistently seek out new ways of approaching brand partnerships to develop best in class content integrations for RSM
• Work with Sports Sales & Development, Business Development/Relations/Strategy, Branded Content, Marketing, Legal and Media Revenue Management on annual sales plans for all properties across the various platforms.
• Evaluate and translate property rights across platforms into selling guidelines by property in tandem with the Media Revenue Management team
• Conduct semi-annual competitive analysis on best practices in branded content/media from around the world - with emphasis on sports properties.
• Responsible to create/build/complete "market ready" outbound integrated/multi-platform customer-ready proposals & roadshows as well as creative response for all in-bound qualified Sportsnet "RFP's" (request for proposal). This includes ideation (concept creation), preparation of the proposal including the marketing of the proposal, ensuring customer objectives are met, creative concepts are articulated clearly and include supporting research/creative/sales tools (if required).
• Prioritize all RFP's and set up appropriate meetings and brainstorms with the internal groups.
• Work closely with Project Managers overseeing all aspects of the execution to support revenue goals across our platforms and properties

What You Will Bring:

• Able to multi-task in a fast paced environment
• Highly motivated individual with excellent interpersonal and communication skills.
• Strong organizational, relationship building and leadership skills
• Proven track record of successful integrated programs, idea generation and project management
• Knowledge, experience and success in broadcast, digital and social media
• Experience with developing and executing influencer campaigns and knowledge of influencer marketing an asset
• Excellent written and verbal presentation/communication skills PowerPoint, Excel, Photoshop skills is an asset
• Able to work independently and as part of a team
• Unique ability to lead programs with many different internal stakeholders and manage their needs, perspective, and expectations
• A high degree of comfort working in the "grey" - our work changes based on each client's ask and often involves media firsts
• Deep curiosity - about new media strategies, our clients' businesses, and about pursuing new ideas and new ways of thinking
• Collaboration - the success of our team is rooted in an active commitment to share learning, ideas and any questions or obstacles to be solved together - a flexible and open approach to work is a key part of our success as a team
• Passion for sports an asset

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 1 Mount Pleasant (083), Toronto, ON

Travel Requirements: No Selection

Background Check(s) Required: Canadian Criminal Record Check

Posting Category/Function: Sales & New Business Development

Requisition ID: 326973

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes:Rogers Sports & Media

Location:
Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:
• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

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