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Social Media Manager

Toronto, ON
Full Time
2 days ago
Company Overview

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Department Overview

The TDS Communications team is accountable for leading and managing the full spectrum of communications, both internal and external for TD Securities, including Social Media strategies. The team provides counsel and execution on key communications and initiatives for the Dealer. We collaborate with and provide strategic guidance to business partners in order to leverage communications as a competitive advantage, enhance the colleague experience and support achieving TDS goals and objectives.

Job Description

This role is primarily responsible for content development, research/analysis, data synthesis, and partner management (internal and/or external) as it pertains to social media.

Reporting to the Senior Manager of Communications, this role is responsible for:
  • Support and/or manage key social media deliverables in relation to projects, plans, and/or campaigns in alignment of the overall business/communications strategy.
  • Provide support to internal partners, business lines, channels, and/or vendors as it relates to social media channels
  • Monitor and understand trends, identify issues and opportunities and provide recommended action to relevant stakeholders. Provide social media and marketing knowledge/or input to projects/plans, and participate in identifying and designing solutions
  • Develop and manage organic and paid social strategies in conjunction with the Social Media Associate
  • Conduct internal and external research projects; support the development/delivery of presentations/communications to management or broader audience
  • Participate in evaluating the effectiveness of projects/plans after implementation; assist in compiling, analyzing, and communicating feedback from various internal/external stakeholders, help develop recommendations, and incorporate changes into the future
  • Maintain appropriate project records, databases and information; reports to management and others on project status and updates
  • Be knowledgeable of practices and procedures within own area of responsibility and keep abreast of emerging trends for own functional area
  • Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/points of interest
  • Support the team by continuously enhancing knowledge/expertise in own area and participate in knowledge transfer within the team and business unit
  • Keep current on emerging trends/developments and grow knowledge of the business, related tools and techniques. Participate in personal performance management and development activities, including cross training within own team
  • Keep others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities. Contribute to the success of the team by willingly assisting others in the completion and performance of work activities; provide training, coaching and/or guidance as appropriate.
  • Contribute to a fair, positive and equitable environment that supports a diverse workforce. Act as a brand ambassador for your business area/function and the bank, both internally and/or externally
  • Work in collaboration with TD Social Media team and leverage experience and deep knowledge of both Social Media and TDS to contribute to and influence social media strategies, including the Social Ambassador program, Social Media Engagement at TD and Community Management.

  • Undergraduate or Graduate degree with a concentration in Communications, Marketing or Business. Educational background in Social Media would be required.

Other Qualifications/Skills/Experience:
  • Minimum of 7+ years of communications, social media and/or interactive engagement experience (e.g. digital marketing, public relations, and website) for a brand (regulated environment is a plus)
  • A passion for social media, staying up to date on emerging trends and understanding how social media platforms work
  • Experience with planning, building and managing social communities, developing, leading and executing social media strategies and analyzing and reporting results
  • Deep understanding of content for social, including the ability to manage and execute content strategies, produce and manage agile content on opportunity and guide agency partners in the production of content
  • Analytical skills - able to evaluate research results and leverage facts to support POVs and recommendations.
  • Strong teamwork orientation with an ability to work effectively in a constantly changing environment under tight deadlines, occasionally outside of normal business hours
  • A creative thinker and problem solver with strong business acumen and exceptional communication skills
  • Must be enthusiastic, imaginative, have good judgment, a positive attitude, a commitment to delivering measurable results and a proven ability to manage projects to successful completion
  • Experience using social media tools and platforms, e.g., Sprinklr, Google Analytics, Facebook Insights etc.
  • Preference is for a bilingual (French and English) candidate who is active on social media platforms



At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.
Sales and Marketing