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Senior Specialist, Digital Copywriter, Deloitte Global Brand

Toronto, ON
Full Time
Job Type:Permanent
Reference code:115850
Primary Location:Toronto, Ontario, Canada
All Available Locations:Toronto, ON

Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Experience a firm where wellness matters.
Be expected to share your ideas and to make them a reality

Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cutting edge products and services that deliver outstanding value and that are global in vision and scope? Work with premier thought leaders in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?

What will your typical day look like?

Deloitte, Touche, Tomastsu Limited (DTTL) seeks a Digital Content and Copywriting Specialist supporting our Digital Experience Center of Excellence within the Global Brand & Marketing organization. This talented individual will help Deloitte realize the transformation of our flagship Website and digital channels
by connecting external audiences to cutting- edge content that makes an impact that matters.

The role is focused on producing diverse digital content and writing copy that meets business objectives while working collaboratively with designers, videographers, developers, producers, and other digital team members to meet the expectations of internal stakeholders. Expertise in digital content production focusing on copywriting, user experience and layout is central to the position.

The Digital Content and Copywriting Specialist will be counted upon to serve as a content subject matter expert, project champion, and change agent by focusing on the efficient production of world-class content. An individual that can drive towards a long-term vision while meeting and delivering tactical content requirements-is highly
valued. Those with a strong client service orientation, creative mindset, exceptional writing skills, an eye for design, and the ability to champion the end user will thrive in this global team environment.


  • Write, edit, proofread and publish content supporting global campaigns end-to-end across all of Deloitte's external facing digital channels and touchpoints
  • Work as part of a cross-functional and high performing team to create content that motivates, inspires, educates, informs, sells, and simply, provides engaging information, across a wide variety of digital platforms
  • Drive a content-led approach on campaigns with a focus on using clear, confident and human language
  • Work closely with internal stakeholders to gain the necessary business insights and inputs to develop content that generates results and brings Deloitte's brand to life
  • Use your editing, content management, and writing skills to publish and edit content in different formats and across various digital platforms
  • Incorporate feedback from a diversity of stakeholders across content iterations to produce exceptional outcomes and on-going impact
  • Use your knowledge of SEO and content development to create digital content that helps us get found via search engines, and showcases our company as a leader within the industry
  • Bring new content ideas to the table and attend global meetings across time-zones to explore campaigns, deliverables and insights
  • Create world-class content aligned to and within specifications powering templates, social media content, and advertising vehicles
  • Structure rigorous logical arguments and craft clear, compelling stories from the results of analysis
  • Bring to life Deloitte's personality and tone of voice within content, ensuring the consistent application across digital collateral to achieve brand differentiation with storytelling front and center

About the team

Deloitte Global:

At Deloitte, we expect results. Incredible-tangible-results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and lead global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has an opportunity to lead. We see the importance of your perspective and your ability to create value. We want you to fit in-with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out-with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark. Deloitte Global supports our talented professionals in answering the question: What impact will you make?

Global Brand develops tools and resources to create an exciting and engaging brand identity consistent with our core values. Our digital solutions and strategies provide best-in-class presentation for elevating brand awareness to enhance our global presence while promoting collaboration and connectivity.

Enough about us, let's talk about you

You are someone with:

  • Bachelor's Degree
  • 2-6 years of hands-on experience leading the production of digital content and writing for the web
  • Excellent command of the English language, secondary languages are desired
  • Comprehensive understanding of search engine optimization (SEO) best practices
  • Good communication, facilitation, and people skills
  • A firm understanding of digital marketing, copywriting and communications concepts and principles
  • The ability to manage multiple content requests and competing deadlines-while driving consistency, quality and excellence
  • Understanding of best practices in web layout and design; user interface design expertise is desired
  • Understanding of enterprise Content Management Systems, particularly Adobe AEM (Adobe Experience Manager) is a plus
  • Experience and knowledge of Deloitte and/or B2B professional services is a plus

Our promise to our people: Deloitte is where potential comes to life.

Be yourself, and more.
We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.
You shape how we make impact.
Diverse perspectives and life experiences make us better. Whoever you are and wherever you're from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute. Be the leader you want to be.
Be the leader you want to be
Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.
Have as many careers as you want.
We are uniquely able to offer you new challenges and roles - and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors. Our TVP is about relationships - between leaders and their people, the firm and its people, peers, and within in our communities.

The next step is yours

At Deloitte, we are all about doing business inclusively - that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan , Reconciliation Action Plan and the BlackNorth Initiative .
We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We'd love to hear from you!
By applying to this job you will be assessed against the Deloitte Global Talent Standards. We've designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

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