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Senior Marketing Manager - TELUS Health (Maternity Leave Replacement)

Reference ID: ROL03628-18

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Ontario, ON
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Full Time
Job Category icon
Health Care

Join our team

At TELUS Health, we are on a mission to create remarkable outcomes in healthcare while putting our customers and team members at the heart of everything we do. In our world, purpose and work converge. We're looking for someone to join our team who radiates this passion and is excited equally about the role and the opportunity to transform healthcare delivery in Canada.

Here's what we believe
    •We are ONE team - there's no room for egos or blame; we work together to get things done and have a growth mindset •We challenge the status quo - how we think, solve problems, deliver, communicate and measure - and when others think we're done, we make it better •We live up to our commitments - to ourselves, to sales, our stakeholders, partners and our customers

Here's the impact that you'll make and what we'll accomplish together

Our results-oriented marketing team is dedicated to creating and delivering innovative and data-driven go-to-market marketing strategies and programs to meet the needs of physicians and healthcare professionals, as well as our sales and product teams to drive new customer acquisition, migrations, revenue growth and retention. If you have a proven Marketing track record, thrive in a fast-paced, matrix environment, and enjoy the challenge of marketing complex solutions to sophisticated audiences, this might be the role for you.

Here's how
    •Building, executing, managing and reporting on strategic lead generation and integrated marketing campaigns to drive new customer acquisition, funnel velocity and growth within existing accounts •Creating and delivering measurable marketing programs that are increasingly personalized through advanced digital and analytics technologies (email, content marketing, digital advertising, SEM, social, PR, and webinars), in addition to traditional mediums such as direct mail and events •Acting as Marketing Prime for our Eastern Provider Solutions Sales teams and supporting them with meeting their targets and objectives through campaigns, tools, sponsorships and competitive insights, while managing an extensive network of stakeholders including product management, in addition to budget management for this region •Developing customer communications programs for prospects and users, with a central focus on the customer journey and experience •Collaborates closely with the Brand, Digital, Event and Communications teams within the TELUS Health ecosystem, as well as our vendors to ensure programs are delivered on time, on budget and on target •Driving the evolution of our digital experience to deliver sophisticated and customized communications, opt-ins and next-generation strategies to elevate the customer experience and differentiate TELUS Health •Engaging in qualitative and quantitative customer research for effective programs, insights and positioning •Leading quarterly planning, monthly dashboards and marketing performance analysis for the Eastern region, including building action plans


You're the missing piece of the puzzle
    •Deep expertise architecting and executing integrated, multi-channel marketing campaigns across digital, social, traditional and next-generation mediums •Flexible and curious self-starter, habitually exceeding expectations and naturally pushing boundaries •Utilizes the power of data to inform decisions, loves problem solving and is driven by getting things done •Compelling communicator, persuasive storyteller and a big thinker: strategic, critical and creative •Believes in the importance of proper program planning, and flawless execution and delivery •Can easily toggle between leading and doing with a knack for influencing peers and partners •Minimum of 7-10 years of experience in a Business to Business (B2B) marketing role •Bachelor degree in Marketing or Business or comparable education/experience •Knowledge of the B2B purchase process, sales cycles, customer journey •Expert experience with building, launching, analyzing and reporting on next-generation digital programs and strategies using Salesforce, Google Analytics, Marketo, and using other Marketing tools •Experience in establishing processes for lead generation and funnel acceleration, including knowledge of best practices for setting up nurture flows •Strong copy writing and presentation skills with a flair for storytelling and presenting to senior leaders

    •Experience in technology, telecommunications, IT or health sectors

Who is TELUS?

We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.

Everyone belongs at TELUS. It doesn't matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion?

At TELUS, you create future friendly ® possibilities.

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all personnel whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.

Posted: October 5, 2018
Closes: December 4, 2018
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Company Info
10,000+ employees

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About Telus

TELUS (TSX: T, NYSE: TU) is Canada’s fastest-growing national telecommunications company, with $12.3 billion of annual revenue and 13.9 million customer connections, including 8.4 million wireless ...