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Senior Marketing Manager - Small Business Channel Campaigns

Toronto, ON
Full Time
4 days ago

Join our Channel Campaigns team

At TELUS, we believe that the business market is a big deal. The Small Business Marketing team is dynamic, driven, fast-paced and highly engaged. Together, the team is responsible for driving profitable growth within a key segment for TELUS. The SBS Channel Strategy + Enablement team is growing. We're seeking a high achieving team member to drive SBS prospecting campaigns to expand our small business market share.

The Channel Campaigns team brings to market outbound campaigns that maximizes our channel reach, helping our sales team drive productive conversations with our small business customers, and to ensure that we are meeting our sales and retention targets.

We have some of the most engaged team members at TELUS that share values that focus on ownership, outcomes, curiosity, iteration and celebration. We are the destination of choice for entrepreneurial marketers that enjoy starting something from nothing and building it up.

Here's how you'll contribute to our team

You will develop an end to end strategy to build a prospecting lead funnel and take it to the sales channels for contact and conversion; while partnering with the Marketing, Product and Business Intelligence teams to translate our business strategy into high performance outbound campaigns for new customers.

As a Senior Marketing Manager you'll get to advocate on behalf of our SBS sales channels upstream into the Marketing and Product teams and work with all of the enablement teams to ensure campaigns have the training, compensation, communication, sales support and reinforcement plans for their successful launch.

There will be an opportunity for you to develop strong partnerships with your stakeholder group to ensure end-to-end operational effectiveness of your campaigns. Deep diving into prospect lead generation sources and programs to understand lead characteristics, refine lead quality and improve conversion. Doing so will allow you to be the subject matter expert in prospect campaigns, and advise marketing and product teams on prospect acquisition tactics and channel optimization.


You're the missing piece of the puzzle
    •You're the kind of person who thrives on finding and fixing problems, and can wear the many hats needed to take a problem from root cause analysis right through to launch
    •You have strong interpersonal and communication skills, a dynamic personality, and proven ability to work with stakeholders to get buy-in to drive change
    •You are naturally curious and known as a problem solver with a strong determination to identify and overcome obstacles that may stop you from reaching your goals
    •You're a self-starter who takes ownership, shows initiative and is self-directed while being able to able to effectively manage ambiguity and change
    •You have a proven track record for consistently delivering results and effectively meeting sales targets and initiative/program milestones
    •You have outstanding business and financial acumen with the ability to anticipate and develop channel strategies in a rapidly evolving environment
    •You will manage and distribute prospect leads to help sales channels achieve their sales targets

What we'll give back to you
    •Work in an organization that actively supports your personal development with leading edge training and development tools
    •A fast paced, learning environment where we are constantly looking to grow and improve
    •A strong team culture underpinned by team members who take pride and personal accountability in their work
    •Opportunities to excel and show your stuff - work on high value and high visibility projects - this is one of the top priorities within the TELUS Business Solutions team
    •The satisfaction of making a direct impact on TELUS business results while getting direct feedback from the frontline team members and customers impacted by your work
    •An organization that actively supports you giving back to your community

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you're helping us make the future friendly. We're committed to diversity and equitable access to employment opportunities based on ability - your unique contributions and talents will be valued and respected here.
Sales and Marketing