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Senior Analyst, Digital Marketing

Details
Full Time
2 days ago

Who we are

As the Working and Learning Company, we at Staples Canada, are dynamic, inspiring partners to our customers and the communities in which we live. At Staples, we inspire people to work smarter, learn more and grow every day. We look for people who are curious, approachable and passionate, and who enjoy finding solutions.

If that's you, let's work, learn and grow together.

We are building an inclusive and diverse team

Staples Canada is creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.

Some of what you will do

As the Senior Analyst, Digital Marketing, you will utilize business, problem solving, data mining, and analysis skills to develop key strategic quantitative analysis for the Digital Marketing team. Analysis will generally be complex in nature, where large volumes of data are synthesized into actionable recommendations using SQL tools, analysis software (SAS), Web Analytic Tools (e.g. Google Analytics) and various statistical techniques. In addition to delivering new business insights through execution of analytic projects, you will be responsible for providing ongoing strategic guidance and recommendations to the Digital Marketing team.

Specifically, you will:
    •Manage analytical process to effectively deliver timely, insightful and actionable analyses in support of digital marketing team. Analyze B2C and B2B marketing and web behavioral data. •Interface with internal clients to understand requests, prioritize, set clear expectations, and present learnings and insights •Draft hypotheses and design tests to find actionable opportunities to improve digital conversion and performance •Analyze test results and make recommendations to our product teams on enhancement opportunities based on test data •Ensure GTM tags, pixels and any other website tracking parameters are correctly implemented and updated as required •Enhance current reporting tools and develop new tools needed to support the increasing digital landscape •Actively identify and execute initiatives to improve processes and data models

Some of what you need
    •4 years of experience in conducting highly quantitative analytics •At least 2 years of experience in advanced SQL with a strong understanding of data warehouse architecture •Internet marketing experience preferred; Knowledge of Search Engine Marketing, social media marketing, affiliate networks, shopping sites, email, as well as standard industry practices. •BS in Computer Science, Statistics, Business or other related field. Strong academic profile with an emphasis on quantitative coursework (e.g., degree in Mathematics/Statistics, Computer Science, Economics, Econometrics or Engineering). •Technical expertise regarding different data models, database design and segmentation strategies Knowledge of various data mining techniques to generate business insight •Advanced SQL data extraction and manipulation tools •Proficiency in Google Analytics, Google Merchant Centre, Looker, BigQuery •Superb analytical and conceptual thinking skills; to not only manipulate but also derive meaningful interpretations from data /Critical Thinker and able to review numbers, trends and data and come to new conclusions based on the findings •Experience with statistical analysis tools (Pyton, R and others) •Strong understanding of digital ad formats including search, display ads, social ads, video and affiliates. Clear understanding of KPIs for each channel. •Curious •Approachable •Passionate •Solution finder

Some of what you will get
    •Associate discount •Health and Dental benefits •RRSP/DPSP •Performance bonuses •Learning & Development programs •And more...

Additional Information
    •Office Environment (Hybrid working model, working from home and the office.)
Category
Sales and Marketing