Marketing Manager, Wireless Hardware Performance

Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network.Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we're looking for

We are looking for a Marketing Manager to join the Dual Brand HUP (Device Upgrade) team, focused on driving strong performance across the HUP portfolio for both Rogers (Consumer/RPP) and Fido. This role will play a critical part in identifying opportunities to grow hardware revenue, improve customer upgrade behaviors, and optimize program performance.

The ideal candidate brings a strong analytical mindset, exceptional attention to detail, and deep understanding of wireless business dynamics. They are passionate about uncovering insights, finding opportunities, and developing data‑driven strategies that enhance overall HUP performance.

What you'll do:

• Own and manage HUP performance KPIs - including upgrade volumes, hardware revenue, ARPU impact, and opportunity sizing; monitor trends and proactively surface insights
• Conduct deep performance analysis to identify drivers, friction points, and opportunities across the Dual Brand HUP portfolio
• Develop and recommend strategies to improve upgrade performance across all channels and customer segments, leveraging data‑driven insights and competitive positioning
• Apply data-driven frameworks to evaluate the impact of pricing strategies on key metrics, including churn reduction, hardware spend and ARPU
• Create and evaluate business cases for proposed initiatives, including sizing assessments and expected impact modelling
• Track pricing program performance against forecasts and business cases, recommending improvements as needed
• Drive operational efficiency in HUP program execution by improving campaign processes, simplifying offer design, and integrating customer‑centric value propositions
• Design and execute cross‑channel programs (proactive and reactive) including test design, hypothesis development, impact assessment, and performance tracking
• Partner closely with channel teams - with a strong emphasis on digital - to improve capability adoption, customer experience, and conversion
• Collaborate with cross‑functional partners across Marketing, Finance, Sales, and other Base teams to align on strategy, share learnings, and deliver cohesive performance outcomes
• Lead storytelling and performance readouts with clear insights, recommendations, and strategic implications for senior stakeholders

What you have:

• Strong passion for the wireless/telco industry and understanding of the hardware upgrade ecosystem
• Excellent business and financial acumen, with the ability to translate analytics into strategic actions
• Experience conducting performance analysis, identifying opportunities, and building strategy recommendations
• Understanding of customer journeys, base management, and revenue‑impacting levers
• Theoretical and practical experience designing, executing, and measuring tests or campaigns
• Exceptional program and stakeholder management skills; able to operate in fast‑paced, highly cross‑functional environments
• Strong communication and storytelling skills to synthesize complex insights into clear, actionable recommendations
• Ability to work independently, prioritize work effectively, and manage multiple deadlines
• 5+ years of experience in marketing, business management, or related analytical roles
• Undergraduate degree in Business, Commerce, or a related field, or equivalent professional experience
• Experience in telecommunications is considered an asset
• Strong MS Excel and PowerPoint skills (Databricks/SAS nice to have, not required)

What's in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities:
  
  • Self-driven career development programs (E.g. MyPath program)
  • Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity:
  
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

If you are selected to move forward in the recruitment process, here is what you can expect:

15-minute phone screen with your recruiter, an interview with Hiring Manager, a final round virtual interview with Director of the team. Best of luck!

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Project Management & Marketing
Requisition ID: 333038

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the

Recruitment Process FAQ .

Posting Notes:Corporate

Location:
Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:
• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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