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Manager, Marketing - Community Based Marketing

Toronto, ON
Full Time
5 days ago

Join our team

The TELUS Business Solutions (TBS) organization is dynamic, fast-paced, and entrepreneurial. Together, the team is responsible for driving profitable growth within a key growth segment for TELUS. Our team has direct responsibility for all '4 Ps' (product, price, place, and promotion) of the marketing mix to drive our business objectives.

You will join a skilled and engaged team that continues to shape the evolution of the portfolio, and find creative ways to reach business clients to ultimately grow and expand our wireless and wireline share.

Here's what we will accomplish together

We are looking for a driven, high-energy, and results-oriented individual to manage the Community-Based Market Team. In this role you will be responsible for leading the team to drive market share growth across multiple product sets. Your team will touch all spectrums of our business including advertising, pricing, system enablement, sales, strategic partnerships, and go-to-market deliverables. Your team will be responsible for the target and build and execute a plan to achieve it. We are looking for a natural born leader who thrives on a challenge and embraces ambiguity.

Here's how
    •Manage the strategy and marketing plan for several communities at once
    •Build in community targets, forecast, and ongoing metric tracking capabilities
    •Orchestrate the community marketing playbook and manage the go-to-market functions, including channel readiness, offer implementation, and execution on channel marketing mediums.
    •Manage and deliver on a robust marketing calendar per community
    •Manage a cross-functional team to deliver on community targets (advertising, pricing, sales, etc.).
    •Manage regional budget and ROI on marketing spend
    •Partner with external sales channels to source & execute marketing opportunities.
    •Know the community intimately and source key partnerships & marketing opportunities


You are the missing piece of the puzzle
    •An ability to understand the business deeply and seek out new opportunity areas and ideas
    •You thrive in change and ambiguity, handling shifting demands with ease
    •A people first leader, focused on coaching and developing team members to drive better business outcomes
    •Ability to influence decisions and gain alignment across broad stakeholder groups with diverse needs
    •You are valued for your solid communication skills, with both external partners and internal cross-functional team members
    •You are known for your ability to prioritize projects, to manage multiple deadlines simultaneously, and to meet objectives in an exciting and agile environment
    •You can zoom in and out, balancing both strategy & marketing execution
    •You have a solid foundation for analytics - ability to measure, report, and pivot results as well as intimately understand your community KPIs

What WE Give Back to YOU:
    •End-to-end responsibilities: set the marketing strategy then drive the execution.
    •Get closer to the business & learn more about product, pricing, and channel strategies
    •Great executive exposure with frequent access to director, and VP levels
    •Highly-engaged, dynamic and collaborative environment
    •Opportunities for personal development through training, networking and career development
    •Flexible work styles with the ability to work in and out of the office
    •Place that embraces our core values: spirited Teamwork, courage to Innovate, embrace Change and initiate Opportunity, and a passion for Growth

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you're helping us make the future friendly. We're committed to diversity and equitable access to employment opportunities based on ability -your unique contributions and talents will be valued and respected here.
Sales and Marketing