Manager Digital Marketing

Manager Digital Marketing

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love-and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

We are seeking a talented and experienced Digital Marketing Manager to join our dynamic team. The ideal candidate will be a data-driven, growth-focusedindividualready to assume hands-on management and execution of digital platforms and campaigns. You will take our marketing programs to the next level with demonstrated improvements in lead generation and meeting digital KPIs. This role requires a strong grasp of current marketing tools, strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
  

• Analyze and improve website performance, user experience, and conversion rates
  

• Develop and implement strategies to optimize the digital journey and website user flows from awareness to conversion.
  

• Full funnel marketing from awareness to online purchase (ecommerce)
  

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  

• Manage website updates, collaborating with multiple teams
  

• Create and execute digital marketing strategies that align with business goals
  

• Conduct A/B testing to continuously improve marketing performance
  

• Design and assist in launching email and content marketing campaigns to engage and retain customers
  

• Work closely with cross-functional teams including sales, product, and design to ensure cohesive marketing strategies.
  

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  

• Identify trends and insights and optimize spend and performance based on the insights.
  

• Collaborate with internal teams to create landing pages and optimize user experience.
  

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  

Requirements

• Bachelor's degree in Marketing, Business, or related field.
  

• Demonstrated success and working experience in digital B2B marketing
  

• B2B website management experience
  

• Experience with integrated, multi-channel marketing campaigns and personalization
  

• Knowledge of testing and optimization process
  

• Strong understanding of current online marketing concepts, strategy, and best practices.
  

• Experience with SEO, digital analytics, CMS and marketing technology platforms.
  

• Experience in optimizing landing pages and user funnels.
  

• Strong analytical skills and data-driven thinking.
  

• Ability to derive core insights from multiple data points and creating recommendations.
  

• Up-to-date with the latest trends and best practices in online marketing and measurement.
  

• Excellent communication and interpersonal skills.
  

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 317880

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes:Rogers Business

Location:
Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:
• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

Job Segment: Interactive Marketing, Online Marketing, Marketing Manager, Channel Marketing, Real Estate, Marketing, Sales