Director, Partnerships Marketing and Strategy 1

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love-and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for:

Are you a strategic, collaborative, and results-oriented thought leader in Sports & Entertainment? Do you have experience building world-class brands and working with integrated agency teams across creative, media and production? Join our Partnerships team as Director, Partnership Marketing. In this role, you'll lead the development and execution of integrated marketing campaigns that drive excellence in brand and business outcomes for our partnerships portfolio, including NHL, Toronto Blue Jays, Live Nation, TIFF and other leading properties and talent. You'll work cross-functionally across our internal teams and leadership and external property and agency partners to unlock growth opportunities, deliver exceptional customer experiences, and maximize ROI.

What you will do:

• Lead the strategy and oversee the execution of all partner and sponsorship marketing initiatives, including integrated campaigns, promotions, experiential activations, and go‑to‑market programs.
• Develop and manage strategic sponsorship and partnership ecosystems, maximizing brand and business impact, audience reach, and commercial value across owned, earned, and paid channels.
• Build and manage relationships with key external agency, sponsorship, and property partners (e.g., sports, entertainment, media, and cultural partners), identifying opportunities to co‑create value and ensuring alignment with brand
• standards and objectives.
• Collaborate with internal teams (Brand, Communications, Media, Product, Legal, Finance) to deliver fully integrated marketing programs that leverage partnerships and sponsorships to support business goals.
• Develop strategic marketing plans for new and existing partnerships and sponsorships, including launch strategies, content development, experiential executions, and performance measurement frameworks.
• Monitor campaign, sponsorship, and partner performance, providing insights and recommendations to optimize ROI, consumer engagement, and long‑term partner value.
• Manage budgets, timelines, agency relationships, and sponsorship assets to ensure efficient, compliant, and effective delivery.
• Represent the partnership and sponsorship marketing function in cross‑functional forums and contribute to strategic planning, executive reporting, and long‑range brand growth discussions.

What you bring:

• 10+ years of progressive marketing experience, with a strong focus on partnership marketing, sponsorship marketing, brand storytelling, and integrated media, ideally within sports, entertainment, or consumer brands.
• Proven success leading high‑impact sponsorship and partnership programs, including strategy, negotiation support, activation strategy, and cross‑channel execution.
• Demonstrated ability to lead complex, integrated marketing campaigns that deliver measurable business and brand outcomes.
• Strong relationship management and influencing skills, with experience working with external partners, rights holders, agencies, and internal senior stakeholders.
• Strategic and creative thinker with excellent project management, analytical, and communication skills.
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA considered an asset.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Marketing & Product Management
Requisition ID: 334320

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes:Corporate

Location:
Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:
• Health & well-being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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