Application Deadline:

06/11/2026

Address:
33 Dundas Street West

Job Family Group:

Marketing

About the role

We're looking for a Digital Personalization Specialist to support digital marketing initiatives across our digital channels (BMO.com, online banking and mobile app). In this role, you'll partner closely with Marketing, Experience Design, Analytics and the broader Digital team to intake requests, identify opportunities, and translate requirements into digital assets that are compliant, accessible, and aligned to channel guardrails.

Role summary

The Digital Personalization Specialist role combines hands-on digital asset execution with stakeholder coordination and delivery management.

This role balances:

• Hands-on execution (Contentful/CMS, content assembly, QA, deployment readiness)
• Coordination & requirements management (intake, stakeholder alignment, reviews, delivery tracking)

Responsibilities

Hands-on build & execution

• Build and configure digital marketing assets using approved templates and content models and channel standards
• Translate approved requirements into production-ready content (copy, images, CTAs, variants, localization)
• Apply approved audience segments and personalization rules to configure and deliver tailored content experiences
• Validate content against:
  • Design specs (Figma/design system and guidelines)
  • Channel requirements (size, layout, CTA limits)
  • Accessibility, best practices and formatting standards
• Maintain quality and consistency by applying established templates and field requirements, and by validating content against the channel's requirements guide.
• Work with developers when light HTML/CSS/JS adjustments or troubleshooting are required

Intake, requirements & coordination Lead intake of marketing banner/ad requests:

• Clarify business objectives, placement, timelines, dependencies
• Develop workback schedules and exercise project management as needed
• Identify gaps early (content, assets, tracking, approvals)

• Translate requests into clear, structured requirements / user stories based on business problems/opportunities
• Partner with:
  • Marketing to review campaign goals, messaging and priorities
  • Experience Design to produce layouts according to specifications
  • Developers to assess feasibility, prioritize tasks and implement solutions
  • Digital product managers to identify and resolve dependencies
• Coordinate reviews, approvals, and revisions across stakeholders
• Track multiple in-flight requests and ensure delivery timelines are met, and effectively prioritize and communicate to manage partner expectations
• Maintain documentation and audit trails to support compliance and review processes, and proactively flag and manage risks as needed
• Partner with stakeholders to define audience segments and coordinate delivery of personalized experiences
• Monitor and report performance against defined KPIs
• Identify and resolve issues prior to release

Qualifications:

• Bachelor's degree or College Diploma equivalent in Marketing, Business, Analytics, Technology, or related field
• 3+ years of relevant experience in digital marketing or a marketing operations role with exposure to website, app or digital experience environments
• 3+ years of experience with Content Management Systems, including content updates and page assembly
• Customer centric, growth mindset
• Experience with A/B testing, personalization, and campaign targeting
• Solid understanding of how digital products are built, tested and delivered
• Working knowledge of UX/UI principles, including WCAG web accessibility standards
• Proficiency reporting on KPIs and interpreting digital behaviour using qualitative and quantitative analytical tools like Adobe Analytics and heatmaps
• Comfort working with delivery management and collaboration tools such as JIRA and Confluence
• Ability to manage multiple stakeholders and competing deadlines in a fast-paced environment
• Understanding of privacy and consent management and regulations

Salary :

$56,000.00 - $103,500.00

Pay Type:

Salaried

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.