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The Home Depot Canada

Digital Media Operations Specialist

Toronto, ON
Full Time
3 days ago
Intro Statement
At the Home Depot Canada, we are committed to delivering a superior digital marketing program that is based on insights, the spirit of innovation and talented people. As a leader in the home improvement industry, we understand that digital media is crucial to growing our customer-base and nurturing existing customer relationships; as such, we are expanding the digital marketing team to prepare for tomorrow's retail challenges, today. We need more dreamers, innovators and big thinkers passionate about marketing and the customer journey to help us re-imagine the future of retail.

The Digital Operations Specialist provides day to day technical and analytical support with key focus on campaign trafficking and creative delivery troubleshooting. In addition, creative asset management / organization with both internal and external teams. Additional tasks that may be required include in-platform (DSP) support and digital campaign operations.

  • Primary contact for all Programmatic ad campaign trafficking (CM + Others)
  • Partner with digital team to plan and implement annual media priorities across all enterprise channels
  • Collaborate with creative partners (such as internal Production, Agencies, Vendors etc)
  • Lead Digital Operations meetings with cross function teams (internal/external)
  • Proactively identify opportunities for operational innovation and testing
  • Inform and maintain Digital Operations workflows across teams
  • Troubleshoot digital creative issues on all pre-production and live campaigns
  • Assist with incrementality testing
  • Assist with inventory performance and optimization strategies
  • Develop best practices for digital operations across channels and regularly communicate out to the larger programmatic and digital teams
  • Stay abreast of the latest offerings from Google (CM)

  • Must have 2+ years of experience working with Ad Servers, DSPs, ad exchanges, verification partners and other supply platform
  • Deep understanding of programmatic buying and ad operations
  • Good understanding of Analytic platforms such as Tableau, Looker, Studio
  • Proficiency in Microsoft Office solutions, specifically Excel
  • Proficiency in Google Office solutions, especially Sheets and Studio
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project and time management skills
  • Strong desire to contribute to a team
  • Closing Statement
    Other Management and Executive