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Rogers Communications Canada Inc.

Digital Channel Manager

Toronto, ON
Full Time
22 hours ago
Digital Channel Manager

Our Digital & Technology team wakes up every day with one goal in mind - to connect Canadians to the people and things that matter most. Collectively, we're proud to support 30 million Canadians each month.

We manage a robust portfolio that champions the leading edge of technology and media. We drive projects that expand connectivity to underserved communities from coast-to-coast-to-coast; build and enhance our fixed broadband network to provide high-speed Internet, TV and Smart Home Monitoring; and support our world class wireless network, offering our customers Canada's largest and most reliable 5G network. As the Digital & Technology team, we are building our tomorrow, today.

Come play a key role in building the future of innovation in Canada, Let's make your possible.

Do you enjoy working on high-scale, complex, and high visibility projects and programs? If yes, consider the following opportunity:

Digital Channel Manager

The Digital Channel Manager role will work closely with Digital, Marketing, Channel, Brand, Pricing and Analytics teams to develop a mid to long term digital adoption strategy and influence integration into business plans/objectives to drive digital KPIs and overall business targets.

Key Responsibilities:
  • Lead the development of long-term strategic priorities, plans and roadmaps for digital adoption, influencing senior cross-functional leadership to integrate a digital first strategy into business plans/priorities
  • Identify scope, secure marketing/pricing support and develop business cases to showcase financial impact of new capabilities to define requirements and prioritization for product builds and feed into target creation with channel team
  • Develop 'North Star' vision for digital adoption opportunities that changes consumer behaviour; outline craw/walk/run approach and lead cross-functional 'task force' to execute plan
  • Partner with the analytics and media performance teams to create a streamlined reporting structure, validate results and support a holistic story on performance/results
  • Proactive deep-dive analysis that identifies opportunities and quantifies impact to develop recommendations to senior leadership to make key business decisions
  • Strong focus on continually improving digital customer journeys including home page, learn/shop, navigation, retargeting and site optimizations/redesigns
  • Create and manage robust testing and optimizations plans with marketing/brand/optimization teams
  • Collaborate with digital, marketing, brand and media teams to develop retargeting strategy, execute and analyze performance for ongoing optimization.

What You Bring:
  • Well-developed leadership, management, and strategic-thinking skills, with the ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
  • Ability to bring structure out of fluidity, shape a plan and rally a cross-functional team around shifting consumer behaviour to digital experiences
  • Simplicity and creative approaches that are solution/outcome-oriented through a digital and 'customer-first' lens

  • 10+ years of experience in business related function (Marketing, Digital, Strategy)
  • Undergraduate degree; MBA or Graduate degree in relevant discipline
  • Results oriented, passionate and collaborative with proven ability to prioritize opportunities and deliver tangible results
  • Capacity to thrive in an environment of constant change, unpredictability and ambiguity
  • Strategic thinker and effective storyteller
  • Knowledge of digital adoption/self-serve trends and the ability to identify and transform concepts to tactics
  • Self-starter with strong self-management and organizational skills
  • Experience with Adobe Analytics, Domo dashboards and Power BI preferred.

Schedule:Full time

Shift: Day

Length of Contract: No Selection

Work Location:1 Mount Pleasant (083), Toronto, ON

Travel Requirements: None

Posting Category/Function: Technology & Information Technology

Requisition ID: 273591

At Rogers Digital, our team doesn't shy away from big ideas - we bring them to life. We work tirelessly to deliver the best user experiences (period) and build amazing self-serve experiences that our customers want to use. We are customer-obsessed agents of change and are committed to innovation and creating effortless experiences for customers and frontline employees. We use cutting-edge tools and technologies to solve critical and complex problems with award-winning solutions. Our work impacts millions of customers everyday. At Rogers Digital, we're looking for people who embrace change, take risks, and push boundaries. Learn more about our team and our work @

Together, we'll make more possible, and these six shared values guide and define our work:

  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what's right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment

  • Posting Notes: Digital & Technology

    Toronto, ON, CA Brampton, ON, CA

    Being a Rogers team member comes with some great perks & benefits including:
    • Health & well-being benefits
    • Donation matching
    • Paid time off for volunteering
    • Wealth Accumulation including: Pension plan & Employee stock options
    • Generous employee discounts
    • Leadership development, Mentorship, and Coaching programs

    *available for full-time and part-time permanent employees, some restrictions apply

    Looking for career guidance and inspiration?

    Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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