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Digital Analytics Manager, Deloitte Global Brand

Toronto, ON
Full Time
6 days ago
Job Type:Permanent
Reference code:112604
Primary Location:Toronto, Ontario, Canada
All Available Locations:Toronto

Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Experience a firm where wellness matters.
Be expected to share your ideas and to make them a reality.

Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cutting edge products and services that deliver outstanding value and that are global in vision and scope? Work with premier thought leaders in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?

What will your typical day look like?

Deloitte Global is transforming our digital experience and the operations that support it. We are looking for Digital Analytics Manager to help elevate our digital marketing operations from good to world-class. In this role you will be responsible for defining our global brand and marketing data strategy: ensuring we are capturing the right data, respecting the privacy of our users, that the data is defined and structured so that it can be visualized to drive brand and marketing decisions.

As the Digital Analytics Manager, you will:

  • Assess our current state of capture and storage of data from channels such as and social media and recommend improvements
  • Partner with our Technology organization to implement improvements to our data approach
  • Partner with data visualization and insights specialists to ensure self-services dashboards and custom reportingare accurate, comprehensive and insightful
  • Develop and champion a vision for data-driven marketing; drive adoption of best practices and make the case for future investment as needed
  • Define, document and institutionalize standardized processes and data governance
  • Lead marketing mix modelling and attribution programs to inform marketing planning and optimization
  • Lead a small international team of analytics professionals

About the team

Deloitte Global:
At Deloitte, we expect results. Incredible-tangible-results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and lead global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has an opportunity to lead. We see the importance of your perspective and your ability to create value. We want you to fit in-with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out-with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark. Deloitte Global supports our talented professionals in answering the question: What impact will you make?

Global Brand develops tools and resources to create an exciting and engaging brand identity consistent with our core values. Our digital solutions and strategies provide best-in-class presentation for elevating brand awareness to enhance our global presence while promoting collaboration and connectivity.

Enough about us, let's talk about you

You are someone with:
Technical Skills:
  • Advanced knowledge of analytics methodologies and best practices, expertise in cross-channel campaign measurement and listening programs a plus
  • Highly knowledgeable about related topics: privacy, security, data residency, data integration, tools and trends in the industry
  • Storytelling: ability to turn complex data into actionable insights
  • Advanced Adobe Analytics, Adobe Target and Adobe Experience Manager skills
  • Visualization skills (Power BI, Tableau, etc)
  • Strong knowledge of data warehousing
  • Strong Microsoft Office skills
  • Knowledge of social listening and earned media measurement technologies; Sprinklr a plus
  • Understanding of ad serving, database, CRM, CDP, and Voice of Customer platforms

Personal attributes and experience:
  • Energetic, enthusiastic, flexible, persuasive and proactive attitude
  • Strong written and verbal communications skills, including in-person or virtual presentation
  • Demonstrated experience working with cross-cultural teams; strong appreciation for cultural differences and ability to adapt approaches as required
  • Ability to work and maintain composure in a fast-paced, high-volume, and often deadline driven environment, with a pragmatic approach to delivery
  • Ability to establish and maintain strong relationships, and work collaboratively with others
  • Strong project management, time management, and organizational skills
  • Understand business challenges to drive change and improve the visitor experience
  • Ability to navigate and operate effectively in a highly matrixed and complex organization

Our shared values

While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.

They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.

Every day, we live our Purpose through the following five shared values:

  • Lead the way: Deloitte is not only leading the profession, but reinventing it for the future. We're also committed to creating opportunity and leading the way to a more sustainable world.
  • Serve with integrity: Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.
  • Take care of each other: We look out for one another and prioritize respect, fairness, development, and well-being.
  • Foster inclusion: We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.
  • Collaborate for measurable impact: We approach our work with a collaborative mindset, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.

The next step is yours

Sound like The One Firm. For You?

At Deloitte, we are all about doing business inclusively - that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan , Reconciliation Action Plan and the BlackNorth Initiative .

We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We'd love to hear from you!
By applying to this job you will be assessed against the Deloitte Global Talent Standards. We've designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

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