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Demand Generation Marketing Manager

Ottawa, ON
Full Time
7 days ago
We are looking for experienced rock star integrated marketer to join the Demand Generation Marketing team. Reporting to the Director, Demand Generation, this is a critical role on a growing team responsible for building and executing integrated enterprise marketing campaigns to drive marketing-sourced and influenced revenue. We're looking for a marketer with a keen understanding of IT buyer behavior, B2B buyers/buying groups, and nuances of distinct personas. This marketer will have a deep knowledge of how to engage prospects and bring them through the buying process via multi-channel marketing campaigns.

What will you do:
    • Conceptualize and execute compelling integrated marketing campaigns • Own end-to-end execution of each program ensuring the right stakeholders are involved and deliver on time and budget • Measure and optimize campaigns based on critical metrics like sourced and influenced pipeline and revenue • Communicate effectively up and across teams to inform and make aware of campaigns and results (post launch) • Coordinate effectively with cross-functional teams, including Demand Gen, Sales, Product Marketing, Corporate Marketing, Sales Enablement and outside agencies • Build marketing plans that span across affiliate networks, paid acquisition, paid search, email, mobile, and onsite, among other traditional channels • Work collaboratively with designers and copywriters, providing feedback and insights that help the team deliver on the campaign strategy • Collaborate with internal stakeholders to translate campaign performance into reports including marketing briefs, competitive analyses, and campaign recap deck

What you bring to Fortinet:
    • 3-5 years of experience in integrated marketing • Experience aligning on strategic direction and supporting global promotional strategy that requires input from multiple teams • Able to draw insights from data and create compelling campaigns that align with company goals • A good balance of creative, strategic and operational thinking • Proven ability to execute and deliver projects successfully in a dynamic fast paced environment • Strong knowledge of SalesForce reporting and experience with Pardot or Eloqua • Experience with WorkFront helpful • Detail-oriented with outstanding organizational skills • Strong writing and verbal communication skills • Able to jump between strategy and hands-on execution seamlessly • Solid analytical skills
Sales and Marketing