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The business Marketing team is responsible for partnering with the business units and channels within TD to create and execute world class marketing plans that drive shareholder value and increase customer loyalty. The team owns creating consumer insights, monitoring trends, building marketing strategies and plans, developing and executing integrated marketing campaigns and 1:1 strategies, management and allocation of the marketing budget, and measuring/improving in market results. As a key partner, the business marketing team acts as a key consultant to the business on all aspects of marketing, influencing the business strategy, as well as ensuring that the TD brand is protected and delivered in the customer experience.
The Customer Strategy Marketing team within business marketing acts as a leader within the organization to drive customer centric programs and initiatives across all business for TD. The Associate Manager, Customer Onboarding manages / leads the development and execution of marketing plans, programs, projects and strategies in support of overall business results. Job Description
Reporting to the Senior Manager, the Associate Manager, Customer Onboarding is responsible for developing and delivering initiatives that have a positive impact on customer attitudes while deepening their relationships during their early tenure with TD or a new product /service. The Associate Manager will bring both Marketing and Product objectives together in order to create a personalized customer experience. Focuses on:
The Associate Manager Customer Onboarding will help drive the evolution of TD's Customer Onboarding strategy by delivering against the Onboarding Roadmap across products, working in close collaboration with marketing colleagues and business partners. This includes building new and expanding current programs, as well as implementing test strategies to optimize program effectiveness and results. Contribute to the Marketing Onboarding Center of Excellence by understanding current trends and best in class programs and sharing learnings / consulting with other partners across the organization.
Consumer Insights and Trends: Leverage market research and apply customer insights to kick-off documents and marketing campaigns/programs. Interpret consumer information and trends for your business.
Build and Protect the Brand: Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience.
Marketing Strategies and Plans: Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
Influencing and relationship management: Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity - PIR (including recommendations). Telling our Story - able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs/LOBs.
Builds Innovative Solutions: Actively contributes to driving the spirit innovation among the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers "white space" (unmet needs). Influences product development with innovative and creative ideas from inside and outside TD.
Budget and Project Management: Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.
Analysis and Problem Solving: Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise Requirements Education/Accreditations:
Post-secondary education in Business or Marketing Other Qualifications/Skills/Experience:
• Over 5 years of relevant experience
• Knowledge of risk management environment, standards and regulations
• Knowledge of project/program support, planning and implementation
• Proficiency with MS Office, software tools and technologies
• A self-motivator with excellent organizational and communications skills to prioritize and multi-task in a collaborative or independent setting
Demonstrated ability to;
- Live TD Shared Commitments
- Transparency & collaboration across the organization.
- Drive for results
- Strong influencing skills and the ability to build common purpose
- Responsive, pro-active and approachable.
- Strategic and broad thinking
- Think TDBG and foster collaboration
- Customer focused change agent.
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.
Sales and Marketing